Event Gamification Blog

We build and run Treasure Hunt, a QR and NFC scavenger hunt that organisers drop into a venue to move attendees around it. Everything here comes out of running that game at real events, so the posts split into two kinds: case studies with the actual numbers from one deployment, and practical guides on how to set a hunt up.

The case studies use the same data as our public event reports. When a post says 8,123 checkpoint scans at the Portugal Smart Cities Summit or 992 treasures found at ETHDenver, that figure is on-chain and the matching report page shows the breakdown behind it. We don't publish benchmark numbers we haven't measured ourselves, which is also why you won't find industry-average engagement statistics here.

The questions these posts keep coming back to:

• Where do you place checkpoints so people actually walk to the sponsors who paid for traffic?
• How many checkpoints does a venue need before the map feels worth exploring?
• What changes when the event is one day instead of four?
• Do teams behave differently from individual players?
• What does a leaderboard do to attendee behaviour, and when does it stop working?

If you want the raw data rather than the write-ups, the event reports are public: player counts, checkpoint popularity, hourly activity and merch redemptions for each deployment.