Drive Trade Show
Booth Traffic
Hide a checkpoint at each booth and the floor turns into a game. Attendees tap to play in their phone browser — no app to download — and chase finds straight to the booths you want them to visit.
Deployed at ETHDenver, Future Maker and the Portugal Smart Cities Summit
Pull crowds to every booth on the floor
Trade show foot traffic clusters near the entrance and the big sponsors. A checkpoint at each booth gives attendees a reason to walk the whole floor.
Drive trade show booth traffic
Put a checkpoint at each booth and attendees come to scan it. At one event a vendor stuck in a back corner had a checkpoint hidden there. People kept arriving to scan, saw the products and bought. It turned their weekend around.
Tap, don't scan
A single tap on an NFC tag at the booth opens the challenge instantly. No camera to launch, no tiny QR code to line up in a crowded aisle.
No app download
Attendees sign in and start playing in the mobile browser within about 30 seconds. Nothing to install between them and the first booth.
Foot-traffic analytics
See which booths pull crowds and which stay quiet as it happens, then hand sponsors a full post-event report on the traffic their booth earned.
Live leaderboard
Every scan updates a real-time leaderboard that keeps attendees moving across the floor instead of leaving after the keynote.
Real rewards
Points convert to real merch in an in-app store, so working the floor pays off in something attendees keep.
How a booth hunt runs
Place a checkpoint per booth
We map the floor and place an NFC tag or QR checkpoint at each exhibitor booth — including the back corners that normally get skipped.
Attendees tap to play
Players tap a checkpoint, sign in on their phone and start collecting booths. No app, no queue at a registration desk, no friction.
You watch the floor live
Track scans and booth foot traffic in real time, reward the leaders, and give every exhibitor a report on the visits their booth earned.
Trade show booth traffic FAQ
How does this drive trade show booth traffic?
Each booth becomes a checkpoint worth points, so attendees have a reason to visit every booth, not just the ones near the door. Even the back corners get foot traffic they would otherwise miss.
Do attendees need to download an app?
No. The whole game runs in the mobile browser. Attendees sign in and start tapping booth checkpoints within about 30 seconds.
How many booths can we cover?
From a handful to the whole floor. We have run events with more than 100 checkpoints across a single venue.
What do exhibitors and sponsors get out of it?
Foot traffic and proof of it. Each booth earns scans, and sponsors can take home a report showing exactly how many attendees their checkpoint pulled in.
What if a phone can't read NFC?
Every checkpoint also works as a QR code, so nobody on the floor is left out. Modern iPhones and Android phones read NFC tags out of the box.
What do we get after the show?
A full post-event report: total finds, unique players, the busiest booths and time-of-day patterns across the floor.
Drive booth traffic at your next trade show
Tell us about your floor plan and dates. We'll put together a plan and a quote.